Services
Executive Strategy, Operational Impact
At Plot Twist Consulting, our services are designed to address the challenges that bottleneck revenue growth. We don’t offer generic marketing plans. We implement disciplined, executive-level systems focused on measurable outcomes and organizational scale.
Pillar 1: Go-to-Market Strategy & Acceleration
This service is designed for organizations that need to define their path to market, optimize their customer lifecycle, and achieve rapid growth.
- Global GTM Strategy & Acceleration: Architecting comprehensive GTM strategies to align sales, marketing, and product efforts across regional and global geographies. Defining and implementing targeted ABG programs to maximize CLV.
- Account-Based Growth (ABG) & CLV: Defining and implementing targeted ABG programs and expansion strategies to maximize client revenue and Customer Lifetime Value (CLV).
- Pipeline & Demand Generation: Leading strategic program management and technical direction for digital initiatives to accelerate the sales pipeline and drive demand.
- Product Marketing (PMM) & Portfolio Management: Spearheading PMM efforts to define, position, and successfully launch new service lines, achieving high upsell rates and securing major contracts. Defining service line capabilities and managing the portfolio through an executive P&L lens.
- Revenue Operations (RevOps) & Digital Discipline: Strategic ownership of global MarTech platforms and roadmaps. Leading core RevOps and enterprise architecture reviews to drive operational efficiency. Providing analytical leadership to optimize campaign results.
Pillar 2: Revenue Operations & Digital Discipline
We turn your marketing and sales infrastructure into a scalable engine, reducing friction and generating validated cost savings.
- MarTech Platform Ownership & Roadmaps: Strategic ownership and management of global MarTech platforms, acting as a primary cross-functional liaison to prioritize and implement personalized digital experiences.
- Operational Cost Efficiency: Leading core RevOps and Enterprise Architecture reviews to drive operational efficiency and generate significant, validated cost savings (e.g., $2M+ annual cost savings).
- Data Analysis & Financial Acumen: Governing the collection and integration of campaign results, translating complex data into strategic optimization recommendations for clients (e.g., Dell, Adobe).
Pillar 3: Product Marketing & Portfolio Management
This ensures your offerings are defined, positioned, and launched for maximum uptake and financial impact.
- New Offering Definition & Launch: Spearheading PMM efforts to define, position, and successfully launch new service lines, resulting in high upsell rates and securing major contracts.
- Service Portfolio P&L Management: Defining service line capabilities and managing the portfolio through an executive P&L lens, ensuring offerings are financially viable and scalable.
- Organizational Scaling & Team Development: Leading organizational strategy to scale high-performing, multi-disciplinary teams and align service offerings with integrated solutions and partner programs.
Ready for Your Plot Twist?
Your business requires more than consensus. It needs clarity, rigor, and the willingness to question deep-seated assumptions. If you’re tired of marketing activity that lacks measurable impact, it’s time to test your current thinking.
We are not looking for agreeable clients — we are looking for ambitious partners ready for a change in approach.
- Test Your Reasoning: Bring us your current GTM strategy, and we will analyze its logical foundations, pointing out the areas where the math doesn’t hold up.
- Analyze Your Assumptions: We will dissect what you are taking for granted about your market, product positioning, and operations.
- Prioritize Truth Over Agreement: We commit to providing clear, constructive feedback on what needs to be fixed, not just what you want to hear.
The conversation starts when you stop affirming your current process. Challenge us with your hardest revenue problem today.