Plot Twist Consulting -

The Attention Economy is Coming for Your Roadmap

By Nedra Hutton
June 1, 2026

Business Product Strategy Every major product framework in use today was designed for a world where user attention was available. That world is gone. Your roadmap hasn’t caught up. Nedra ...

ABM Lead Generation Strategy

The ABM Lie

By Nedra Hutton
May 18, 2026

ABM isn't a tactic. It isn't a tool. It isn't a list of target accounts with personalized ads and plays running against them. It's a fundamental shift in how your ...

Growth GTM Strategy

Digital is not a Channel. It’s Your Growth Engine.

By Nedra Hutton
April 14, 2026

Marketing Strategy Digital Growth GTM Digital Is Not a Channel — It’s Your Growth Engine Most B2B marketing teams are using digital wrong. Not tactically wrong. Strategically wrong. Here’s what ...

AI Strategy Leadership

AI is Changing Your Role. Now what?

By Nedra Hutton
March 27, 2026

Leadership AI Strategy You Know AI Is Changing Your Role. Now What? Two-thirds of CMOs expect AI to reshape the job — but most aren’t reshaping themselves to match. That ...

AI Data & Analytics Marketing

The 2026 Marketing Playbook

By Nedra Hutton
January 4, 2026

Same Rules. Completely Different Game. Forget the fluff. 2026 is where marketing separates the veterans from the amateurs. AI isn’t new anymore — it’s table stakes. Privacy isn’t a trend ...

AI Business Marketing

Your Org Chart Is a 2019 Artifact. AI Just Made It a Liability.

By Nedra Hutton
November 1, 2025

A fractional CMO’s case for why channel-based silos aren’t just inefficient — they’re actively costing you competitive ground, right now. Let me say the quiet part out loud: most marketing ...

AI Strategy

AI Strategy Needs to Go Deep and Narrow

By Nedra Hutton
October 10, 2025

TLDR: The Marketing AI Pilot Trap Walk into any marketing department today, and you’ll find a flurry of AI activity. Teams are testing tools for drafting emails, creating image variations, ...

AI Personalization

AI-Driven Personalization

By Nedra Hutton
March 18, 2025

AI personalization isn’t about adding a first name. It never was. Let me tell you the most expensive mistake I see marketing teams make with AI personalization: they use it ...

Lead Generation

No More Generic Lead Magnets

By Nedra Hutton
February 23, 2025

I’ve seen trends come and go, and I’ve watched countless companies waste fortunes chasing shiny objects. And let me tell you, the era of the generic ebook and whitepaper lead ...

B2B

Your Buyers Already Know You

By Nedra Hutton
February 20, 2025

Here’s a truth that might make you uncomfortable… Your ideal B2B buyers probably already know who you are. You might not know them yet, but if you’re a serious player ...