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Marketing

Digital is not a Channel. It’s Your Growth Engine.

By Nedra Hutton
April 14, 2026

Marketing Strategy Digital Growth GTM Digital Is Not a Channel — It’s Your Growth Engine Most B2B marketing teams are using digital wrong. Not tactically wrong. Strategically wrong. Here’s what ...

AI Data & Analytics Marketing

The 2026 Marketing Playbook

By Nedra Hutton
January 4, 2026

Same Rules. Completely Different Game. Forget the fluff. 2026 is where marketing separates the veterans from the amateurs. AI isn’t new anymore — it’s table stakes. Privacy isn’t a trend ...

AI Business Marketing

Your Org Chart Is a 2019 Artifact. AI Just Made It a Liability.

By Nedra Hutton
November 1, 2025

A fractional CMO’s case for why channel-based silos aren’t just inefficient — they’re actively costing you competitive ground, right now. Let me say the quiet part out loud: most marketing ...

B2B

Your Buyers Already Know You

By Nedra Hutton
February 20, 2025

Here’s a truth that might make you uncomfortable… Your ideal B2B buyers probably already know who you are. You might not know them yet, but if you’re a serious player ...

B2B

B2B Needs Micro-Experiences

By Nedra Hutton
January 16, 2025

I was perusing LinkedIn today and a thought came to me…why are so many B2B brands clinging to outdated marketing models while the world around them has fundamentally shifted? The ...

Marketing

The Marketing Playbook Update

By Nedra Hutton
December 16, 2024

Editor’s note: This piece was originally published December 16, 2024. We’ve published an updated version for 2026 — read it here. The original is preserved below. Forget the fluff. 2025 is ...

B2B Zero Customer

Zero Customers are Reshaping B2B

By Nedra Hutton
December 12, 2024

Forget lead magnets and MQLs for a moment. After 15 years battling on the B2B marketing frontline, has convinced me there’s a bigger beast to conquer. It’s called the “zero ...

ABM B2B

ABM – The New-ish Shiny Toy of B2B

By Nedra Hutton
December 1, 2024

Account-Based Marketing (ABM) is the darling of the B2B marketing world. It’s the shiny new-ish toy that everyone wants to play with, but few truly understand. And frankly, it’s time ...

Marketing SEO

Advanced SEO Tactics to Stand Out

By Nedra Hutton
November 28, 2024

Moving Beyond Basic SEO In today’s digital landscape, basic SEO is no longer enough to cut through the noise. Businesses need to leverage advanced tactics to truly stand out and ...

Marketing

The year 2025 presents a critical juncture for marketing leaders. The convergence of AI, data privacy regulations, and evolving customer behaviors demands a strategic and agile approach. In my experience ...

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