About Us

Turning Digital Spend into Predictable Revenue

In the world of digital marketing and transformation, many companies confuse activity with impact. Many companies are caught in the exhausting cycle of digital marketing activity that doesn’t translate to bottom-line results. Plot Twist Consulting, led by Nedra Hutton, was founded to stop that cycle. We provide executive-level GTM Strategy, Revenue Operations (RevOps), and Product Marketing (PMM) expertise, specializing in building and scaling profitable revenue engines across B2B, B2C, and D2C models.

We don’t just advise, we integrate proven methodology to translate your business strategy directly into measurable financial outcomes.

Our Promise: We are not here to affirm the status quo. We are here to apply 15+ years of executive leadership to challenge your assumptions, sharpen your focus, and implement the systems necessary to accelerate your pipeline and increase customer lifetime value (CLV). We provide the insight and structure needed to write your next chapter of profitable growth.

Strategic Clarity, Operational Discipline

You’re not just hiring a consultant — you’re gaining a Fractional CMO/SVP who has built and scaled profitable revenue engines across diverse models (B2B, B2C, D2C). Our approach is based on delivering two critical things:

1. Executive-Grade Methodology

We focus on the how—the repeatable systems that prevent growth plateaus.

• Financial Rigor: Our core focus is translating strategy into P&L impact. We govern data collection and integration, turning complex campaign results into clear, strategic optimization recommendations.
• Operational Efficiency: We bring the discipline of Revenue Operations (RevOps) to your business. This operational focus has resulted in clients generating validated impact, such as $2M+ in annual operational cost savings by optimizing enterprise architecture and MarTech platforms.
• Scalable Growth Systems: We don’t guess; we target. Our expertise in Account-Based Growth (ABG) and expansion for a major account drove a 40% increase in client revenue through strategic offering expansion and GTM alignment.

2. Focused Expertise

These are the areas where we provide immediate, high-leverage impact:

Ready to Write Your Next Chapter?

If your current marketing efforts aren’t translating into the predictable, scalable revenue you need, it’s time for a plot twist. We provide the strategic lens and disciplined execution needed to move you past the noise and into profitable growth. Let’s refine the conclusions and how you get to them.