Browsing Tag

‘omni-channel’

Pharma Marketing: Dose of Disruption

By Nedra Hutton
January 6, 2025

Raise your hand if you know it…pharma marketing is stuck in a time warp. While other industries have embraced digital transformation and customer-centricity, we’re still clinging to outdated practices and ...

Personalization

Personalization for Customer Impact

By Nedra Hutton
October 17, 2024

“Personalization” has been a marketing buzzword for years, but truly delivering on its promise still remains a challenge. As the HBR article, “Personalization Done Right,” highlights, effective personalization is about ...