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Strategy

The Attention Economy is Coming for Your Roadmap

By Nedra Hutton
June 1, 2026

Business Product Strategy Every major product framework in use today was designed for a world where user attention was available. That world is gone. Your roadmap hasn’t caught up. Nedra ...

ABM Lead Generation Strategy

The ABM Lie

By Nedra Hutton
May 18, 2026

ABM isn't a tactic. It isn't a tool. It isn't a list of target accounts with personalized ads and plays running against them. It's a fundamental shift in how your ...

Growth GTM Strategy

Digital is not a Channel. It’s Your Growth Engine.

By Nedra Hutton
April 14, 2026

Marketing Strategy Digital Growth GTM Digital Is Not a Channel — It’s Your Growth Engine Most B2B marketing teams are using digital wrong. Not tactically wrong. Strategically wrong. Here’s what ...

AI Strategy

AI Strategy Needs to Go Deep and Narrow

By Nedra Hutton
October 10, 2025

TLDR: The Marketing AI Pilot Trap Walk into any marketing department today, and you’ll find a flurry of AI activity. Teams are testing tools for drafting emails, creating image variations, ...